HTTPS protocol is required to run Google Shopping ads. An SSL certification (HTTPS protocol) ensures that data transmitted between a user and website is SSL secure.

SSL certified websites garner more customer trust and engagement, and Google ranks website with this certification higher than those without.

Your website must provide complete and accurate contact information, including phone numbers and email addresses.

This helps customers know your information to contact you and make purchases, and also to make your website more reliable.

When users buy things from your website, return and refund policies should be clearly set. Make sure your policy is clear and easy to understand.

You need to ensure users can add goods to the cart and complete the process on the website, publicizing relevant information such as original price, promotional prices, warranty information, and any other essential information...

Google’s goal is to help businesses promote various products. However, Google does not allow you to advertise counterfeit or dangerous products, or products containing inappropriate content... See more.

All products must have detailed descriptions of design, color, price and more in the product description. Content must be grammatically correct and accurately describe the product.

Google does not want users to feel that they have been misled by the content advertised in Google Shopping ads. It is important that you provide accurate information about your products’ information and ratings.

Your website should not allow pop-ups or ads that interfere with customers’ viewing content, disabling of the browser’s back button, and that the website loads quickly on most popular browsers and devices. Websites should also be active and not require additional downloaded applications to access or error messages.